The key to effective B2B sales is to break the status quo of prospects. Many sales teams focus on perfecting their pitch, their product value prop, and their toolset to confront competitive sales deals - but the most effective ones remove themselves from the equation and focus their entire attention on “which problem do they solve for whom”, therefore challenging their prospect to move from their status quo into a new solution/provider.
This workshop will cover: the sales process, elements of an effective prospecting process, how to be effective in sale #1: “Why change, Why now?”, and building a Smarketing SLA.
This session is powered by HubSpot for Startups.
Zoom link sent to the registered email prior to the event.
Anna manages the HubSpot for Startups program for UK & Ireland.
Through partnering with organizations like WeWork, she educates startups on all things sales & marketing.
Prior to HubSpot, Anna worked at Enterprise Ireland where she both advised and secured investment for Irish tech startups and SMBs from a range of sectors.
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